About us


Our Mission

At HeroTatay, our mission is to empower and guide family providers, fathers, and aspiring parents on their journey to financial freedom. We are committed to delivering practical, culturally relevant financial education and strategies that transform lives. Through our community-driven approach, we aim to inspire, educate, and support individuals in building a secure financial future for themselves and their loved ones. HeroTatay strives to be the go-to resource for holistic financial planning, fostering a generation of financially savvy heroes who lead their families toward prosperity and peace of mind.

What do we do?

HeroTatay empowers family providers through financial education, community support, digital tools, goal setting, cultural relevance, and a holistic approach to foster financial stability and success for a brighter future

Meet our team

At HeroTatay, we are dedicated to empowering Filipino dads with the tools and knowledge they need to achieve financial freedom and support their families. Our team is passionate about providing practical advice, fostering community, and sharing inspiring stories. Meet the people behind the scenes:

The Engineer:

Building Foundations

As an engineer, I've always been fascinated by the way things work. I spent years studying and practicing engineering, eventually landing a job at a top firm in the Philippines. But despite my success, I couldn't shake the feeling that there was more to life than just designing circuits. I wanted to build something that would last, something that makes a real difference in people's lives.

The Financial Advisor:

Guiding Others to Success

As I delved deeper into the world of personal finance, I realized that my true passion lay in helping others achieve financial freedom. I pursued certifications in financial planning and began working with clients to create customized financial plans. There's nothing quite like seeing someone's face light up when they finally understand how to manage their finances.

The Author:

Sharing Knowledge and Uplifting Others

I've always been a storyteller and writer at heart, and I love sharing my knowledge and experiences with others. As an author, I've written articles, blog posts, and even a book or two. My goal is to inspire and empower others to take control of their finances and build a better future for themselves and their families.

The Father and Family Provider:

Living My Values

As a father and a family provider, I know what it's like to struggle to make ends meet and to worry about how to provide for my loved ones. That's why I'm so passionate about sharing my knowledge and expertise with others. I believe every family deserves to be financially free, and I'm committed to helping them get there.

Together, we strive to create a supportive community where HeroTatays can thrive and inspire one another on their journey toward financial stability and family well-being. If you're passionate about empowering others and want to be part of this mission, we'd love to hear from you. Please reach out to us at herotatay@haligiako.com to explore opportunities to join our growing community.

Popular posts

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How to Create a Budget That Works for Pinoy Dads: A Step-by-Step Guide

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The Ultimate Guide to Paying Off Debt for Pinoy Dads: Strategies and Tips

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5 Common Financial Mistakes Pinoy Dads Make (And How to Avoid Them)

April 4, 2024

Pinoy Dad's Guide to Building an Emergency Fund: Why You Need One and How to Get Started

July 26, 2024

About this blog

"Cashflow Kapitan" is a must-read blog series for all Pinoy dads who want to take control of their finances and secure their family's future. Join me as we explore practical tips, proven strategies, and eye-opening insights to help you manage your money like a pro, eliminate debt, invest smartly, and build a prosperous legacy. Whether you're a new dad or a seasoned father looking to level up your money game, this blog is packed with valuable information to guide you through the challenges of fatherhood and finance. Get ready to unleash the "Cashflow Kapitan" within you and embark on a transformative journey towards financial freedom for your loved ones!

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